5 Reasons Your Website Actually Sucks and We Know You’ll Deny It

We have emphasized the need for a fully developed, beautifully stunning, and impeccably working website. In this technological milieu, the website of your brand or business is the new business card. It’s the first face people see and we just hope your website greets them well and make a good lasting impression. And just like people, it would take 20-30 seconds to make snap judgments about what you do, what you offer, and most importantly, how can you help them. And have you asked yourself if your website can answer those questions. If yes, are you really getting that message across? Let’s see if your website has these covered.

Testimonials

If your website does not have this, then we tell you, your customers are not well-convinced with your message. In this socially-fueled world, word of mouth is important. And who better vouch for you than your happy customers. Testimonials are now important for a website especially in your homepage and landing pages because it creates trust and curiosity to actually give your business a try. But make it human, make it authentic. Otherwise, a scripted attempt would make it go down the drain. Make it credible, short, concise, and from a person of authority.

The Wrong Color Combinations

Today’s customers are not just social, they’re visual too. And nothing can make a customer run to the hills than a color combo that’s an eyesore. Color plays a big part on your business because it sets the initial response upon impact. Different colors evoke different emotions from different people, a quick read on color psychology will do the trick. “Am I getting my message across to my prospective customers with the color combo I have now?” is a good reflective question. Colors are tricky. And when it comes to websites, it’s a matter of conversion rather than questionable personal taste.

Inaccurate and Hard To Find Information

Not updating or posting the wrong information is a sin when it comes to websites, specifically to any information pertaining to numbers like pricing and addresses. Check them periodically and update the website just in case you move or change store hours. Social media is not enough to update your customers. Remember SEO-wise, Google tracks your website and will show the information in the search results. Make it also easy to find for your customers by making the menu bar very visible and accessible to your customers.

Aggressive Sign-Ups

With this, we refer to websites that require signing up or giving visitors’ information like email addresses before actually accessing the site. This type of aggression is unhealthy as it makes your customer suspicious and does not provide value for them. Not unless you are a national newspaper or a research journal site, just make your website visitor-friendly.

Automatic Audio or Video Plays

If you happen to just scroll by your Facebook newsfeed and have a mini heart attack because a video plays, that’s the same heart attack you induce if you have a video or audio blasting upon customers visiting your site. Not only you can kill your customers into shock, you are also contributing to slowing down the load time of your site. If you really have to have video in your landing page or homepage, at least have it on mute or give the visitor the choice if they want to play it or not.

Any other pet peeves that make you so irritated when you visit a website? Let us know! Or if there are items here that are on your website, let us help you! We, at Algorithm IT, are experts at Website Design and Development, Website Repair, Website Hosting, Mobile Apps Development and, Software Sales so we pretty much got you covered. Visit our website so we can get started at your new stunning website!

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By Scott Gates