8 Statistics That Prove You Need A Local SEO Strategy

In this article, we’ll share some of the local SEO statistics that would prove that local SEO is extremely important for your business.

  • 46% of all searches on Google are local search queries

That’s nearly 50% of all searches, which accounts for around 5.6 billion searches every day. This means that around 2.8 billion of them are local search queries. The small or medium-sized businesses that are not including local SEO strategies in their marketing plan, will miss out on nearly half of the rankings of all Google searches.

  • 97% of search engine users searched for local businesses online

Customers now rely more on the internet to find information about a particular product, service, or business. And the highly advanced algorithms of search engines have made it possible for users to get any information they want regarding anything at all.

A significant number of users use search engines to find businesses nearby. As per the same source, 54% of users are making these local searches at least once a month, and 12% of users search for a local business every day.

  • 88% of users who search for local businesses online via mobile, call or visit that business within 24 hours of searching

Users often search about the products/services they want to buy beforehand, in order to see whether the said products/services are worth it or not. For instance, if you are visiting a restaurant, you are likely to search it online in order to check the reviews about the food and ambiance of the place. This applies to any type of service, be it a restaurant, a clinic, or a salon.

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By Amber