An Unforgettable Experience at Casa Brasil
As the Paris Olympics 2024 approaches, Brazil is set to captivate the world with Casa Brasil, a dynamic hub at Parc La Villette that promises an immersive cultural, sporting, and gastronomic experience. Opening on July 26th, this initiative by the Brazilian Olympic Committee (COB), in partnership with the Brazilian Tourism Board (Visit Brasil/Embratur) and the Brazilian Micro and Small Business Support Service (Sebrae), aims to showcase the vibrancy of Brazilian culture to the 15 million visitors expected at the Games.
A Gateway to Brazilian Culture and Tourism
Casa Brasil serves as an experiential platform designed to leave an indelible mark on international visitors. Embratur will leverage this global stage to launch a strategic campaign aimed at European travelers, highlighting Brazil’s stunning destinations, from sun-kissed beaches to lush rainforests. The official launch of this campaign will take place at Casa Brasil on July 27th, reinforcing Brazil’s status as a top-tier travel destination.
A Hub for Sports, Music, and Entertainment
Throughout the 17 days of Olympic festivities, Casa Brasil will offer visitors a curated selection of Brazilian sports and entertainment. Some of the highlights include:
Authentic Brazilian Sports Experiences
- Beach Volleyball and Frescobol: Experience Brazil’s beloved coastal sports, including a beach volleyball workshop led by Olympic gold medalist Jackie Silva.
- Football the Brazilian Way: Engage in casual football matches played in the true street-style spirit—using sandals as goalposts.
- Dance Championships: Witness electrifying performances and competitions featuring iconic Brazilian dances such as:
- Axé
- Samba
- Passinho, a dynamic street dance originating from Rio de Janeiro.
Musical and Cultural Attractions
Casa Brasil will feature two dedicated stages, an outdoor and an indoor stage, where a diverse lineup of musical acts will showcase the richness of Brazilian rhythms. Visitors can expect live performances spanning:
- Samba and Pagode
- Forró and Bossa Nova
- Funk Carioca and MPB (Música Popular Brasileira)
The Embratur Sebrae Arena: A Fusion of Art and Sport
A key attraction within Casa Brasil will be the Embratur Sebrae Arena, a visually striking sports court inspired by Brazilian urban art. This space will host interactive activities, allowing visitors to engage in hands-on sporting and cultural experiences.
The Strategic Impact on Brazilian Tourism
According to Marcelo Freixo, president of Visit Brasil/Embratur, Casa Brasil is more than just an event space—it’s a powerful tourism accelerator:
“Our goal is to showcase the best of Brazil—our sports, music, and joy of life—to captivate Paris and inspire more travelers to visit our country.”
The significance of this initiative is further emphasized by Décio Lima, president of Sebrae, who highlights the role of small businesses in Brazil’s tourism economy. He notes that:
“95% of tourism-related businesses in Brazil are small enterprises, and international tourism is already exceeding pre-pandemic levels. The Olympics provide an unparalleled opportunity to amplify this growth.”
Casa Brasil: Opening Hours and Visitor Information
- Dates: July 26th – August 11th, 2024
- Location: Parc La Villette, Paris
- Opening Hours: 1 PM – 10 PM daily
- Special Embratur and Sebrae Activities: 4:20 PM – 6:00 PM
Conclusion: A Must-Visit Destination in Paris 2024
Casa Brasil is poised to be one of the most vibrant cultural hubs of the Paris Olympics. With an exciting lineup of sports, music, dance, and gastronomy, this initiative embodies the essence of Brazilian spirit and hospitality. Whether you’re a sports fan, a culture enthusiast, or an avid traveler, Casa Brasil offers an experience that is both authentic and unforgettable.
For the full schedule and exclusive updates, stay tuned to official channels of Embratur and COB. Don’t miss your chance to experience Brazil in the heart of Paris!