Casino Marketing & Technology Conference, the foremost important trade fair for games to be held at Caesars Palace, from July 17 to 19 introduces Mobile Experience and Engagement Training (MEET), the primary dedicated mobile program for mobile technology. MEET, a one-day program, will address the complete impact of mobile technologies on the marketing and operations of casinos. it’ll happen on Tuesday, July 17.
The MEET program developed by Darren Withers, an industry consultant with 15 years of experience in spam , email, SMS, mobile applications and mobile marketing for a good range of national casino clients. he’s level 1 certified by the Mobile Marketing Association.
“Casino Marketing Conference and Technology has engaged casino vendors to realize a competitive advantage by using the newest solutions, which adds new essential content of mobile technology may be a natural and important combination,” said Tom Esposito, Editorial Group, BNP Media Gaming & Hospitality Group. “We are very happy to supply this inaugural MEET to our audience and to figure with Darren Withers, who may be a recognized leader in mobile marketing in our industry.”
“As a former participant and speaker at the Casino Marketing and Technology Conference, i’m very excited to be a part of what BNP Media has built with this event and add value to our business through MED,” says Withers. “Mobile technology offers casinos both in terms of relevance and communication of the quotas with the players and operational efficiency for the staff to enhance the guest experience of today, so i’m along side our speakers, please send a practical program Give participants all the facility of latest technologies for the commitment of guests and employees. “
Among the topics of mobile technology covered during MEET are:
Marketing and publicity;
Applications of loyalty and knowledge of the guests;
Database marketing;
Employee participation;
Business intelligence; Y
System integrations
Full details of the program are available on the MEET website.
In addition to satisfy , the Casino Marketing & Technology Conference are going to be preceded by Raving’s Host Development Conference, which can happen in Caesars from July 16 to 17. The 14th annual Casino Marketing and Technology Conference begins with a gap night reception on July 17, followed by two full days of selling and technology simultaneous sessions, along side popular features like the Lifetime Achievement Award and therefore the Romero Awards: recognition of excellence within the marketing Casino.
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