Just like getting a #1 position in Google, achieving a high “rank” in Fiverr is one of the most effective ways to achieve traction with their service.
Regardless of what you’re offering, being highly ranked on any of the “category” pages is what gives you the ability to determine exactly what you’re trying to achieve in terms of growth with the service.
The point is that whilst offering a service (which actually generates results) is of the utmost importance, there are a number of things you can do to encourage the growth of your brand/account by utilizing a series of “tricks” / “tactics” to help improve your overall rank.
Before we begin, the most important thing to realize is that Fiverr doesn’t really want you to “game” their system. You generally get more of what you don’t need (not what you actually need), and as such if you’re in “need” of getting ranked, you’ll generally not feel the benefits of it.
You need to provide a service that actually works before even considering the rankings of your gigs…
With that out of the way, it’s vital to first understand that Fiverr – like Google – uses a number of “factors” to determine which gigs show at the top of its category pages.
These factors are the ones you need to focus on in order to ensure that you’re able to get the most effective ranks on the system. To this end, the factors are as follows:
- Reviews (both number and rating)
- Number of orders (including queued)
- Completeness of profile (is your profile complete)
- Quality of “Gig” (extra services, images etc)
If you’re able to effectively “optimize” your gigs to fulfill the requirements of the above, you’ll stand a better chance of making progress. However, it does not guarantee success or buyers…
Each time you “complete” an order, the buyer is prompted to leave a review. This typically means they will provide the user with feedback and a “star” rating to denote the quality of the work provided. Obviously, having a healthy account with many 5-star orders means that Fiverr will value the input of the account, and thus be more disposed to ranking it higher. There’s no other way to get reviews than to provide good work. Whilst you may wish to create several smaller “gigs” ($5 article writing or something) to get some quick buyers, the overall way that Fiverr ranks the results is based on the number of reviews over a sustained period.
- Number of Orders
Some “gigs” on Fiverr are being purchased at the rate of 40+ per day. These orders tell Fiverr that the service provided by the account is not only in demand but of high quality. To this end, if you’re looking at getting ranked highly, it’s obviously going to be helpful to have a number of new orders coming in on a daily basis. The only way to increase order velocity is to provide a VERY good service at a very inexpensive price. For example, if you have an SEO service – offer it at 50% the price you’d normally hope to achieve for the first 3 months. This will give you the ability to attract more ephemeral buyers whilst you build up the “gig” to something more substantive.
- Completeness of Profile
Make sure you upload a good profile image, list your qualifications / achievements and generally provide people with the ability to identify your core strengths without you having to tell them. They say that success leaves clues. Your profile should be a “tattoo” of your quality of work – meaning that if you are serious about getting your gigs ranked on their platform, you should ensure that each of your gigs has the most appropriate content in its description, quality images and you respond to any requests quickly and completely.
- Quality Of “Gigs”
Next, the “quality” of any gigs posted on the system is also important. Adding extra services, writing a complete “description” of the gig and generally having a system which allows people to provide users with the ability to see what they’re buying before they pay for it – allows users to get the most out of the system in the most effective way. It’s generally a good idea to add multiple price-bands to your gig, as well as ensuring that you have any of the underlying copy written correctly.
Finally, the “keywords” of your gig matter a lot. If you add a number of keywords, keep them specific to the service you’re looking to provide. This not only ensures that you’re able to get the most out of the system, but that Fiverr is able to effectively provision the gig in the search results etc.