What is Mobile SEO?
With the rise of competition, it’s becoming progressively harder for companies’ websites to be found in search engines and thus gain traffic. there’s a requirement to look for brand spanking new technologies that bring some quiet feedback, and it’s from this search that the Mobile SEO happened. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO shouldn’t be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that will access the online. The difference between using mobile SEO to traditional SEO, though, isn’t too great. Basic techniques like keyword usage and link building will normally be used here. Therefore, it’s necessary to require under consideration that mobile users have very different habits from traditional users, and it’s this (considerable) difference that has further stimulated its evolution.
Search Engines vs. Mobile SEO
Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, alongside other mobile access systems, have already got their own Mobile Search Engines. a serious breakthrough within the area of â€‹â€‹mobile access is Google Mobile, which makes your mobile device’s access to Google features like Gmail and Google Maps.
- Google Sitemaps for Mobile
- Bing Mobile Friendliness Test Tool
Mobilize your website and determine how mobile SEO and a call to action can help convert more sales while providing a far better customer experience.
How to begin?
As previously mentioned, the techniques involved in Mobile SEO don’t differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well, and building links for Mobile Search Engines may be a good start. the most important difference is the way to make it easier for these Mobile Search Engines to seek out and index mobile sites correctly.
Sitemaps and Structure
In the Webmaster Tools, Google features a whole section on Mobile Sitemaps, explaining its structure and other specifications for the right sitemap configuration. A mobile Sitemap can only contain URLs that serve a mobile web page, the remaining links are going to be ignored by Google. Sitemaps currently support and automatically detect the subsequent markup languages:
- Non-mobile (this includes most of the content)
- Mobile XHTML Profile (WAP 2.0)
- WML (WAP 1.2)
- CHTML (iMode)
Validating these codes is important. The validation allows full code correction in order that it is often viewed by any device without major problems. Some devices simply cannot read pages that aren’t 100% validated. One final thing is that Google always uses the HTTP “Accept” header to explicitly state that the location should return documents with mobile content, instead of standard HTML. If your site meets this standard, mobile content is going to be properly crawled by Google crawlers.
The use of smaller keywords is indicated in mobile optimization because, consistent with surveys, they’re more suited to mobile users. All of this is sensible once we consider what proportion of space is out there in mobile devices, which greatly restricts the utilization of in-depth searches. this may make all the difference, in any case, it’ll all depend upon how the content is going to be rendered and displayed on the mobile device, which could range from an Android or an iPhone to a completely outdated mobile device. of these factors influence the research of this sort of user. consistent with Google, an inquiry by the mobile device has on average 15 characters, around 30 keystrokes, and takes about 40 seconds to be performed.
Try to optimize your mobile website with what the user needs. The mobile user’s profile is typically to look for something very specific. Your search will depend tons on things during which the user finds itself. they’ll be performing location searches while on the move, like checking out a specific restaurant or flight time. However, the user could even be within the comfort of their house, checking out an easy song or movie for his or her entertainment. Therefore, it’s interesting to make specific pages and links for this visitor, preventing them from having to type an excessive amount of to seek out what he’s trying to find, also as make evident (in prominence) the essential information, discard distractions, and generic information.
Accelerated Mobile Pages (AMP) Project by Google
AMP stands for Accelerated Mobile Pages, which are pages of websites optimized for simplified and almost instant loading when accessed via mobile devices. The project is an open-source initiative of major content publishers and technology companies, getting to improve the whole content ecosystem for mobile devices. Basically, an AMP page has an architecture that prioritizes the loading speed of the page. This architecture is split into 3 different configurations:
- AMP HTML: a special HTML code, with restrictions and extensions, going beyond basic HTML. Most of your tags are normal HTML, but some are replaced by AMP-specific tags;
- AMP JS: liable for ensuring fast rendering of AMP pages. Its main function is to render asynchronous everything that’s external, in order that no element of the page can block the rendering of another;
- Google AMP Cache: is optional, but stores all pages in AMP HTML cached on Google servers and improves their performance automatically. Other companies can also develop their own AMP cache.
When performing a Google search using the mobile, the configured AMP pages are marked with their acronym. once you click on a result marked as AMP, the simplified version of the page loads almost instantly. Also, very slow pages are receiving a warning mark for this problem, showing more and more the importance of getting a quick loading website (you also can check and apply some tips to enhance the loading speed of your site and avoid this negative alert on your website).
When configured, an AMP page becomes a second version of the page, with an equivalent content because the original version, being generally identified with “/ amp” at the top of the link, which makes it easier to spot its performance in isolation in web reports Analytics. This also finishes up raising another question which will become a drag – duplicate content.
As in traditional SEO, the challenge is to get relevant, quality content that the user often looks for, believing their location and their information needs. This information must be presented in an accessible way, guaranteeing user mobility, no matter the content, device, and browser used. Adding new technologies and adapting them to what the user needs is an increasingly constant role in our area. Knowing the way to analyze each point, studying pros and cons, and comparing it with existing technologies is simply the thing to try to do.
All this is often no different when it involves optimizing mobile sites. So, don’t waste time, get ideas, opinions and search all possible sources. New technologies come up a day. don’t be the last one to get them!