How to Rank in Google?

If you are a webmaster, the first and foremost thing that comes to your mind is getting ranked in Google for your all-important keywords. Though traffic comes from other search engines too, as everyone knows, Google is the King as it gets the most traffic. Let me discuss this topic today.

Some people give more importance to content while some are on links. I think for getting a decent google rank, a proper combination of both is required in addition to on-page optimization. The first thing you should do is to make sure your on-page optimization is perfect. For this, you will have to make sure your title, headings, meta tags, and keyword density are right.

The title is very important for Google and you must include your main keyword(s) in the title. After that, you have to make sure that your meta tags for description and keywords are perfect and all-important keywords are included in your keyword tag. After that, the first paragraph in your content must contain your important keywords but of course written in a user-friendly way and must make some sense. Opinions are divided on keyword density, some SEO’s try to have more keyword density while others say that excessive use of keywords may be harmful as Google is very strict. I too personally believe that it’s better to be safe than sorry, and you must be very careful here to ensure that all-important keywords are there and at the same time they are not used excessively. A high keyword density may work well in MSN and yahoo but may not work in the case of google. My experience says having a keyword density of 5-10% works best.

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By Zarnish Khan