Mobile marketing may be a multi-channel, digital marketing strategy aimed toward reaching an audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.
In 2016, the inevitable happened, and mobile overtook desktop because the primary device wont to access websites. This didn’t come as an enormous surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on the other device category.
Mobiles are disrupting the way people engage with brands. Everything which will be done on a personal computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a little mobile screen.
Consider these stats:
- Mobiles now account for nearly 70% of digital media time [Source: comScore]
- Up to 60% of searches come from mobile devices (Source: Hitwise)
- U.S. consumers spend 87 hours/month browsing on smartphones (Source: Smart Insights)
- 53% of yank consumers use their smartphones to access search engines a minimum of once each day (Source: Google and Mobile Marketing Association Survey)
What do Do Top Marketers believe Mobile? Surveys from Salesforce, V12data, and Adestra:
- 68% of companies have integrated mobile marketing into their overall strategy
- 79% of marketers believe mobile is important for his or her business
- 77% of marketers say mobile generates return on investment
- 71% of marketers believe mobile marketing is core to their business
- the 2 hottest ways companies are optimizing for mobiles are (1) employing a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%)
I think we’d like to pay attention!
… And if we do not optimize for mobiles?
- Google says 61% of users are unlikely to return to a mobile site that they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
- 57% of consumers say they will not recommend businesses with poor mobile site design. (Source: socPub)
Here’s what to require under consideration to optimize for mobile:
Your company website or blog MUST BE “RESPONSIVE”: If you employ WordPress, Wix, Squarespace, Weebly, or Shopify, confirm the Template or Theme “responds” to device screen size: Desktop, Tablet, or Mobiles.
Yet, while the responsive design has been around for a short time now and is fairly well-established, the bulk of websites tend to subside on usability. That is, the bulk of websites are still built for desktop then dialed back for mobiles. That form-fill that was mildly annoying on the desktop is an absolute pig on mobiles. albeit it’s responsive.
TIP: BUILD YOUR PAGES WITH MOBILE IN MIND FIRST. TEST ON MOBILEs. THEN DESKTOP
Avoid Flash or Java: Apple products don’t support Flash and have declared that they need no intention to try to do so within the future. Many phones don’t support Java, and albeit they are doing, using Java is often an enormous drag on load time.
Optimize Your Images for Mobile Devices: don’t use HUGE files size images which can cause your page to load slower or visitors will leave for an additional site! you’ll use WP Smush to detect and compress large images files on your site.
Google Analytics: confirm Google Analytics code is installed on your website so you’ll see mobile activity. you’ll be amazed.
Writing for Mobile Devices:
- Phone screens are small. Write during a way that’s easily readable
- Use bullet points
- Write short, punchy headlines
- Keep paragraphs brief
- Use text size that’s legible
- Short email Subject line
- Use mobile responsive email design template
- Headline Analyzer may be a useful gizmo to preview subject lines
Test Your Mobile Site with Google
If your pages aren’t optimized for smartphones, they will not rank in mobile search in the least . With over half Google queries coming from mobile devices, that’s not something you’ll put up with in 2017. the main target on mobiles will likely continue with Google’s commitment to modify to mobile-first indexing.
There are three great tools that Google offers to check your website:
- Test Your Mobile Speed: Most sites lose half their visitors if loading is slow.
- Analyze you website performance with PageSpeed Insights so you’ll identify ways to form your site faster and more mobile-friendly.
- Is Your Website Mobile-Friendly: Test how easily a visitor can use your page on a mobile device.
Mobile Marketing with SMS (Short Message Service)
SMS or Short Message Service is undoubtedly a superb strategy for businesses eager to connect with more customers.
If boosting sales and improving communication with customers are on your list this year, but you do not have a hefty budget and hours of spare time; SMS may be a small, yet powerful, marketing tool to not be overlooked:
90% of SMS messages are opened within 3 minutes (compared to 90 minutes for email)
The open rate of SMS is 98% compared to 22% for emails
Text messages are 8x simpler at engaging customers
Almost 50% of consumers within the US make direct purchases after receiving an SMS branded text
Marketing on to mobile devices is more personal than targeting an audience through other channels.
When reaching someone on a mobile device via SMS you’re reaching that person in his/her pocket or purse
Be personal, respectful, and clear
Keep the text under 160 characters
Don’t use slang or abbreviations
Offer the recipient something useful
Make it clear who is sending the message
Craft a transparent call-to-action
Start collecting mobile numbers from your clients to create your SM