Mobile Marketing Definition
Mobile marketing is usually mentioned as “short message service,” marketing or SMS marketing. However to assume that it’s merely texting is entirely wrong.
Mobile Marketing History
Six years elapsed from the launch of SMS until the primary advertising appeared using this new data media channel. A Finnish news service offered free news headlines via SMS, sponsored by advertising. This led to rapid experimentation in mobile marketing and mobile advertising. The world’s first conference to debate mobile advertising was hosted in London in 2000, sponsored by the Wireless Marketing Association.
Mobile Marketing Facts
Mobile messages are received 90% of the time and 65% of selling emails are opened on mobile devices within the US. Americans are ditching desktops and viewing marketing emails on their tablets and smartphones quite ever before, supported new research from Movable Ink. The US Consumer Device Preference Report 4th quarter 2013 reveals that 65% of selling emails were opened on a tablet or smartphone during the 4th quarter of 2013 (up from 61% within the previous quarter), while desktop opens dropped to a replacement low of 35% (down from 39% within the previous quarter).
Mobile Marketing Trends
Mobile marketing trends will change in the next 2-3 years as mobile phones won’t only be used for communicating or surfing the web, but also for paying for services and goods. It’s entirely possible within the foreseeable future that mobile devices will replace debit and credit cards making purchases.
During 2012, Mobile Marketing generated about $139 billion in U. S. sales and should increase over the subsequent two years by 52% to over $400 billion by 2015 consistent with a study made by the Mobile Marketing Association. U. S. companies are starting to increase their spending on Mobile Marketing per annum.
Thirty-eight percent of iPhone users spend longer reading emails. They spend 15 seconds or more reading each email. Coming in second was Android smartphone users, with 35% spending 15 seconds or more reading emails.
The popularity of tablets continues to grow, with over 16% of emails were opened on a tablet. Although Android tablets comprise just one .8% of total email opens, this figure was twice as high because the previous quarter.
Apple tablets and smartphones constituted 50% of total email opens, a figure that was precisely the same within the third quarter. Android tablets and smartphones represented 14% of all email opens (a 10% increase).
A Nielsen research study revealed that in 2013 three out of 5 mobile users own a smartphone. The study also indicated that there has been a ten percent increase in smartphone ownership from the previous year.
How Mobile Marketing Works
Location-based content In conjunction with mobile marketing is location-based content marketing. Mobile devices equipped with GPS allow businesses to send users deals, coupons and special offers supported the user’s current location. This strategy started in 2013, but we’ll see it increase in 2014 as more smartphones will have 3G and GPS. If businesses fail to require advantage of this trend, their sales may decline as their competitors steal their customers with smart mobile marketing.
How to Increase Sales With Mobile Marketing
Create a mobile-optimized site. Your website’s design may please the eyes, but if it isn’t mobile-friendly, then mobile-dependent users won’t be ready to use it easily. Appeal to your prospective customers by creating an internet site version that’s mobile-friendly and straightforward to navigate.
Use QR Codes. QR is brief for Quick Response Code. A QR Code may be a two-dimensional code that carries info about your service or product. Practically all smartphones have a barcode scanner app preinstalled which may be wont to gain access to the info encrypted within the code. These codes are often published in print mediums like magazines and newspapers or advertising materials. you’ll encrypt info that redirects customers to your website or maybe a selected website having your product list or a specific product’s info.
Provide mobile discounts. Offer limited discounts which your customers can use as long as they key during a text message to a brief code, (i. e. a shortened phone number), or subscribe for updates via mobile. Once they’re enrolled, you’ll send discount coupons to their phones that are exclusive only to subscribers. this system compels your customers to accomplish a call-to-action to urge an item they actually need.
Create a mobile app. But you say, I’m not a programmer and I have heard creating mobile apps is tough to try to do. Not anymore! There are app creation programs available that need no technical knowledge. I do know of 1 such program where you only check a couple of boxes and an app is automatically created in about 12 minutes. in fact, you’ll always hire a programmer to try to to the app for you thru eLance. com or guru. com.
Share socially through social media. the wedding of social media and smartphones may be a match made in heaven. People do not have to remain at their computers to stay track of their social networks. they only need a smartphone and a reliable Internet connection. cash in of this practice by having your customers take a snapshot of their experience together with your service or product and share it on social media sites.
The Key to Mobile Marketing Success
The key’s to seek out the fine line between texting and providing value-added information. Running a successful local mobile marketing plan means supplying your customers timely information, needed to require advantage of special deals, reward, and discount programs.
Mobile Marketing Goals
When establishing mobile marketing strategies it’s best to work out goals before pocket money on campaigns. does one plan on using mobile advertising to create your brand or for direct marketing? Will you create short-lived viral marketing campaigns or create ongoing campaigns that building on previous marketing messages?
In light of those findings, it’s clear that a mobile marketing strategy isn’t just something that’s nice to possess, it is a necessity. If your business} regularly sends emails they need to be optimized for mobile users. But more importantly, if you link back to your site within the e-mail you’d better be linking back to mobile-friendly pages as not to shy away from potential customers.