This summer, London will once again host one of the most anticipated events of the year: Ben & Jerry’s Sundaes in the Park 2024. After two consecutive years of sold-out festivals, Ben & Jerry’s is bringing back the joy, fun, and indulgence in the form of an unforgettable day filled with live entertainment, delicious ice cream, and a celebration of community. Taking place on Saturday, July 27th, 2024, the festival will be held at the scenic Chiswick House in West London, offering the perfect backdrop for an entire day of activities, performances, and of course, indulgent ice cream.
Event Overview: What to Expect
Ben & Jerry’s Sundaes in the Park 2024 promises to deliver the ultimate ice cream festival experience, combining everything you love about this iconic brand with new and exciting attractions. The day will be packed with immersive activities, live music, games, and food, ensuring there’s something for everyone. Whether you’re a die-hard Ben & Jerry’s fan or someone looking to experience a fun, family-friendly event, this festival will have you covered.
Live Entertainment: A Stellar Lineup
The main stage will feature some of the most electrifying performances of the summer. Headlined by Shingai, the talented vocalist and bassist from the Noisettes, the festival promises a range of musical styles that will keep the crowd dancing all day long. Supporting acts include:
- ADMT: Bringing their unique sound to the festival with a blend of genres.
- Mungos Hi-Fi: A reggae and dub collective sure to get the crowd moving.
- Cuban Brothers: Infusing Latin rhythms and high-energy performance into the day.
- London Afrobeat Collective: The ultimate in Afrobeat music, with infectious grooves and beats.
- Cousin Kula: Known for their vibrant energy and funky melodies.
- Casey Sana: The rising star of the London music scene.
In addition to the main stage, the Live & Local / Cabaret stage will bring vintage theater acts and cabaret performances, offering a playful and glamorous contrast to the energetic performances happening elsewhere at the festival. Expect surprises throughout the day, as the acts bring both comedy and drama to the stage.
The Scoop-tacular Games Zone: Ice Cream-Inspired Fun
Fans can dive into a world of oversized, ice cream-inspired games at the Scoop-tacular Games Zone. This interactive area is designed to keep visitors engaged with unique games that bring the joy of ice cream to life, including the fan-favorite Cowtapult and Hook the Spoon. These larger-than-life activities allow guests to participate in a range of challenges, all designed to enhance the fun, festival atmosphere.
New Flavours, New Experiences: DIY S’mores Station
As part of this year’s celebrations, festival-goers will be able to get hands-on at the brand new S’moreground. This unique area will let visitors make their own S’mores – the classic American treat. In this campground-inspired setting, you can toast gooey marshmallows over an open flame, sandwich them with delicious chocolate, and pair them with a crisp cookie. This experience perfectly complements the launch of two exciting new Ben & Jerry’s flavors inspired by the s’more treat:
- Marshmallow & S’more: A chocolate ice cream base packed with chocolate cookie dough chunks and gooey marshmallow swirls. Topped with creamy whipped ice cream, toasted marshmallow caramel swirls, and popping candy, this flavor brings the s’more experience to a whole new level.
- Oat of this Swirled: A non-dairy burnt sugar ice cream filled with oat cinnamon cookies and marshmallowy caramel swirls. Topped with a soft whipped top and Open Chain chocolatey chunks, this flavor caters to those who prefer dairy-free options without compromising on flavor.
Social Mission Tent: Supporting Refugee Rights
Ben & Jerry’s has long been known for its commitment to social justice, and this year’s Sundaes in the Park festival will be no exception. The Social Mission Tent will highlight the brand’s charity partners who advocate for refugee rights across the UK. Organizations such as Rainbow Migration, Babylon Migrants Project, Art Refuge, and Conversations Across Borders will be on hand to educate attendees about the importance of supporting refugees and people seeking asylum.
At the tent, visitors can engage in various activities, including kite-making workshops, language sessions, and community-centered exercises. These activities are designed to facilitate conversation and raise awareness of the vital work these organizations do.
Event Details: How to Attend
Ben & Jerry’s Sundaes in the Park 2024 will take place at Chiswick House, located on Burlington Lane, Chiswick, London W4 2RP, and will run from 12:00 PM to 10:00 PM. Tickets for this exclusive event can be purchased on Eventbrite, and they are expected to sell out quickly, so it’s advisable to book early to secure your spot at the festival of the summer.
Why Attend?
This is more than just an ice cream festival – it’s an experience that brings people together through the love of music, food, and community. Whether you’re indulging in free ice cream, taking in the live performances, or participating in fun, interactive games, Sundaes in the Park is an event that will create lasting memories for all attendees. Plus, by supporting refugee rights through the Social Mission Tent, you’ll be part of a larger movement toward social good.
Don’t miss out on the sweetest event of the year – Sundaes in the Park 2024 is your chance to enjoy a day full of fun, flavor, and purpose. Be sure to grab your tickets now, and we’ll see you there!