As Halloween approaches, gamers and pop culture enthusiasts alike look for the perfect costume to celebrate the season. Video game characters provide some of the most iconic and recognizable looks, making them a popular choice for trick-or-treating and cosplay events.
To determine which video game character costumes reign supreme, we conducted an extensive analysis of search trends using Ahrefs, focusing on keywords such as “Halloween costume,” “outfit,” and “makeup.” Below, we present the definitive ranking of the top video game character costumes based on their average monthly search volume.
Top 10 Most Popular Video Game Character Costumes
| Rank | Character | Average Monthly Searches |
| 1 | Spider-Man | 87,530 |
| 2 | Mario | 67,280 |
| 3 | Princess Peach | 53,070 |
| 4 | Batman | 47,350 |
| 5 | Luigi | 24,080 |
| 6 | Pikachu | 21,320 |
| 7 | Lara Croft | 17,950 |
| 8 | Darth Vader | 17,790 |
| 9 | Bowser | 17,680 |
| 10 | Arthur Morgan | 12,760 |
1. Spider-Man: The Ultimate Halloween Costume
Spider-Man leads the pack with a staggering 87,530 average monthly searches. While primarily a comic book character, Spider-Man has been the protagonist of 39 video games, including the critically acclaimed Marvel’s Spider-Man 2 (2023). The web-slinger’s vibrant red-and-blue suit, complete with web detailing and iconic white eye patches, makes for an instantly recognizable and striking costume choice.
2. Mario: A Classic, Timeless Favorite
The legendary Italian plumber ranks second, amassing 67,280 searches per month. Mario’s outfit is simple yet iconic: a red cap with an “M” logo, blue overalls, white gloves, and his signature mustache. This ease of assembly and nostalgic appeal contribute to his popularity as a go-to Halloween costume.
3. Princess Peach: The Regal Choice
Princess Peach’s royal pink ensemble earns her third place with 53,070 searches per month. With her long pink gown, white gloves, and golden crown, she epitomizes elegance. Modern variations include shorter dresses or two-piece sets while maintaining the signature pink aesthetic.
4. Batman: The Dark Knight’s Shadow Looms Large
With 47,350 searches per month, Batman’s sleek black suit, flowing cape, and iconic bat symbol make him a bold Halloween choice. His costume offers endless customization, whether opting for the classic comic book look or the grittier, armored style seen in Arkham Knight.
5. Luigi: Mario’s Trusty Sidekick
Luigi, the green-clad brother of Mario, sees 24,080 searches per month. His look closely resembles Mario’s, replacing red with green. Luigi costumes are just as simple to put together, making them a popular choice for duo or group costumes.
6. Pikachu: The Electric Crowd-Pleaser
Pikachu remains an evergreen favorite with 21,320 searches per month. The bright yellow fur, red cheeks, and lightning bolt-shaped tail make this costume a standout. Many fans opt for Pikachu onesies for both comfort and authenticity.
7. Lara Croft: The Adventurer’s Attire
The Tomb Raider protagonist secures seventh place with 17,950 searches per month. Her iconic look consists of a teal tank top, brown shorts, fingerless gloves, and a belt with holsters. It’s an excellent choice for those who want a mix of practicality and adventure-inspired style.
8. Darth Vader: A Sith Lord’s Influence
Although originating from Star Wars, Darth Vader appears in numerous video games, earning 17,790 searches per month. His black cape, armor, and helmet create a commanding presence. A voice-changing mask adds extra authenticity to the costume.
9. Bowser: The King of the Koopas
Bowser’s distinctive spiked shell and orange scales net 17,680 searches per month. This costume is more elaborate but makes for an impressive Halloween ensemble, especially for group themes with Mario and Peach.
10. Arthur Morgan: The Outlaw with Style
The rugged outlaw from Red Dead Redemption 2 takes tenth place with 12,760 searches per month. Arthur’s cowboy hat, bandana, duster coat, and revolver holster capture the Wild West spirit, making him a top choice for fans of the critically acclaimed game.
Why These Costumes Dominate Halloween?
The popularity of these costumes can be attributed to:
- Recognition & Nostalgia: Many of these characters have been cultural icons for decades.
- DIY-Friendly Outfits: Simple, recognizable costumes like Mario and Luigi are easy to assemble.
- Timeless Appeal: Characters like Spider-Man and Batman have remained relevant across multiple generations.
Conclusion: The Ultimate Costume Choices
If you are looking for the best video game-inspired Halloween costume, Spider-Man, Mario, and Princess Peach dominate search trends. Whether aiming for nostalgia, heroism, or sheer recognizability, these characters remain fan favorites year after year. As gaming continues to evolve, we can expect new contenders to rise in popularity, but for now, these ten characters remain the top choices for Halloween revelers worldwide.