A long time ago, writing articles became a popular way to earn a living, yet so many people still struggle to do it. That’s because the easy part is writing the articles. The next bit is harder, and that’s getting people to read them. And if your articles don’t get read, then you won’t make any money.
It doesn’t matter if you’re writing articles for your own money-making blog, or if you’re writing articles for clients or for submitting to magazines. If nobody wants to read them, then you may as well not even bother writing them.
So how do you make sure that people read your articles from beginning all the way through to the end?
It begins with a curiosity-invoking title to get your readers’ attention. But that’s still not enough. They have to want to finish reading your articles once they start.
So what you need to do is to become the person they can trust to write articles they want to read, so that every time they see something you’ve written they no only want to read it, but look forward to doing so.
And the way to do this is by writing things simply so that they don’t have to think.
The late, great copywriter Eugene Schwartz put it like this, “Write to the chimpanzee brain.”
What this means is that readers want to learn something from reading our articles, but they don’t want to have to try and figure out what that is. They want you to tell them in the simplest way you possibly can so that the information is easy to read and easy to understand because they can’t ask questions if they don’t understand something.
So keep it simple. Don’t use big words or long sentences. And I’ve found that one of the easiest ways to do this is to write quickly, because this forces me to write as I speak, or more accurately, to write as I think because it doesn’t give me time to second-guess myself or try and come up with big words.
We’re usually much clearer in what we’re trying to convey when we speak to someone as opposed to writing to them.
So write quickly and get your articles written while the toughest are clear in your mind.
This technique has worked for successful writers and marketers all over the world.