Navigating the world of fashion and beauty can sometimes feel like learning a new language. With the arrival of fashion months in cities like Paris, Milan, London, and New York, many are left grappling with the correct pronunciation of iconic brands. Whether you’re an influencer, a fashion enthusiast, or someone preparing for fashion-related events, it’s essential to articulate these names properly. Mispronunciations are common, and with so many people searching for the correct ways to say them, it’s clear that getting these names right matters.
Hermès: A Classic French Luxury
Correct Pronunciation: EHR-mez
Hermès, known for its high-quality leather goods, including the iconic Birkin bag, is often mispronounced by those unfamiliar with French phonetics. The right way to pronounce this revered brand is “EHR-mez,” not “her-mess” or “her-mez.” The name holds the legacy of French craftsmanship and is a staple in luxury fashion. It’s essential to give it the proper respect by saying it the way the French do.
Key Takeaway:
- Hermès = EHR-mez
- Luxury brand, synonymous with craftsmanship and exclusivity.
Louis Vuitton: The Iconic Monogram
Correct Pronunciation: lou-ee VWEE-tah-n
When it comes to high fashion, few names carry the weight of Louis Vuitton. Known for its iconic monogram and luxury luggage, the brand’s name often stumps people. The correct way to pronounce Louis Vuitton is “lou-ee VWEE-tah-n.” The emphasis is on the “VWEE” syllable, so be sure to avoid saying it like “loo-is vwee-tan” or “louis vuitton.” Remember, the French pronunciation is subtle, so it’s important to say it smoothly to capture its true essence.
Key Takeaway:
- Louis Vuitton = lou-ee VWEE-tah-n
- A leader in luxury travel accessories and fashion.
Versace: Italian Luxury
Correct Pronunciation: Ver-sah-CHEH
Versace is an Italian fashion house that has redefined the word “luxury.” Founded by Gianni Versace in 1978, the brand is synonymous with high-end fashion, offering bold and glamorous designs. The name is commonly mispronounced as “Ver-sah-chee.” However, the correct pronunciation is “Ver-sah-CHEH,” with the stress on the last syllable. This pronunciation honors the brand’s Italian heritage.
Key Takeaway:
- Versace = Ver-sah-CHEH
- Known for bold patterns, luxurious fabrics, and celebrity fashion.
Givenchy: French Elegance
Correct Pronunciation: jee-VOHN-shee
Givenchy is a French luxury fashion and perfume brand that stands as a symbol of elegance and sophistication. While it may be tempting to pronounce it as “Gi-ven-chi” or “Gi-von-shee,” the correct way to say it is “jee-VOHN-shee,” with emphasis on the second syllable. This pronunciation preserves the brand’s Parisian charm.
Key Takeaway:
- Givenchy = jee-VOHN-shee
- A hallmark of French luxury and haute couture.
GUCCI: Italian Prestige
Correct Pronunciation: GOO-chee
GUCCI, the name that dominates fashion runways globally, is often mispronounced by those unfamiliar with Italian phonetics. The correct pronunciation of this Italian fashion powerhouse is “GOO-chee,” with the “oo” sounding like the “oo” in “food.” Make sure to avoid saying “Goo-see” or “Goo-chi,” as it doesn’t honor the original Italian articulation.
Key Takeaway:
- GUCCI = GOO-chee
- A symbol of Italian craftsmanship and status.
Yves Saint Laurent: The French Fashion Giant
Correct Pronunciation: eeves san lor-RAUN
Yves Saint Laurent, one of the most famous names in high fashion, is often mispronounced as “Eve Saint Laurent” or “Yves Saint Laurence.” However, the correct pronunciation is “eeves san lor-RAUN,” with emphasis on the final syllable. The name reflects the designer’s legacy in shaping modern women’s fashion and remains a favorite among luxury shoppers.
Key Takeaway:
- Yves Saint Laurent = eeves san lor-RAUN
- A defining brand in both fashion and beauty industries.
Loewe: A Spanish Fashion Legacy
Correct Pronunciation: Lo-EE-vay
Loewe, a Spanish luxury fashion brand known for its high-end leather goods, often trips up those unfamiliar with its name. The correct pronunciation is “Lo-EE-vay,” with the emphasis on the second syllable. It’s important to avoid pronouncing it as “Loe-we” or “Low-wee,” as this misrepresents its true Spanish roots.
Key Takeaway:
- Loewe = Lo-EE-vay
- Known for its artisanal craftsmanship and premium leather goods.
Jacquemus: French Minimalism
Correct Pronunciation: ZHAK-moose
Jacquemus, the brand led by designer Simon Porte Jacquemus, is celebrated for its minimalist yet striking designs. The French name can be challenging to pronounce, but it should be said as “ZHAK-moose,” with the “ZHAK” sounding like the “zh” in “measure.” Avoid saying “Jac-que-mus” or “Jack-muss,” as it distorts the French pronunciation.
Key Takeaway:
- Jacquemus = ZHAK-moose
- A brand embodying minimalist yet bold French fashion.
Moschino: Italian Playfulness
Correct Pronunciation: moss-KEY-no
Moschino, the Italian fashion house known for its playful and eccentric designs, is another brand often mispronounced. The correct pronunciation is “moss-KEY-no,” with emphasis on the second syllable. It’s important to avoid saying “mos-chee-no” or “mosh-nee-o.”
Key Takeaway:
- Moschino = moss-KEY-no
- Known for humorous, irreverent fashion and quirky designs.
Dior: French High Fashion
Correct Pronunciation: dee-OAR
Dior, one of the most prestigious fashion houses in the world, is commonly mispronounced as “Die-or.” However, the correct pronunciation is “dee-OAR,” with a smooth “ee” sound at the start. This name reflects the elegance and timeless nature of the brand.
Key Takeaway:
- Dior = dee-OAR
- A name synonymous with Parisian elegance and haute couture.
1Beauty Brands You’ve Been Mispronouncing
It’s not just fashion brands that can trip you up—beauty brands have their own set of challenges. Here are the top beauty brands that are often mispronounced:
L’Occitane: The French Beauty Treasure
Correct Pronunciation: lox-EE-tahn
L’Occitane, a French luxury skincare brand, is often mispronounced due to its unique spelling. The correct pronunciation is “lox-EE-tahn,” and it’s a brand known for its natural ingredients sourced from Provence.
CeraVe: A Skincare Staple
Correct Pronunciation: CER-ah-vee
CeraVe, the American skincare brand, is widely regarded for its dermatologist-developed products. Many mistakenly pronounce it “ser-uh-vee,” but the correct pronunciation is “CER-ah-vee.”
Schwarzkopf: A Haircare Icon
Correct Pronunciation: SHVAATS-kopf
Schwarzkopf, the German brand known for its professional haircare products, is another name frequently mispronounced. The correct pronunciation is “SHVAATS-kopf,” with the “sch” sounding like “sh.”
Conclusion
Mastering the correct pronunciation of fashion and beauty brands not only elevates your expertise but also showcases your respect for the culture and origins of these prestigious names. Whether you’re a seasoned fashionista or a newcomer, knowing the right way to pronounce these brand names will ensure you sound polished and knowledgeable in any conversation.