As marketers find more innovative ways to draw in audiences, video continues to be a meaningful a part of the strategic conversation. Building relationship together with your customers and stakeholders, narrating your brand story or highlighting your USP during a crowded marketplace – videos can do wonders for your enterprise!
Did you recognize over 50% of selling professionals worldwide name video because the sort of content with the simplest ROI? And this number is increasing because of the effectiveness of videos and its ability to grab eyeballs.
With increasing internet bandwidths, affordable video technologies at hand and secure distribution platforms, 2018 promises to be a fun-filled year for videos!
Let’s check out some Video Trends that’s bound to catch up within the coming months:
The age of Live Videos
Live videos are here to remain because of better internet connectivity, increased mobile penetration and straightforward to use tools and apps. Live videos can help enterprises reach up close and private with their audience. Live videos can make an occasion truly global without additional distribution costs. Live videos also can assist you monetize. Statistics show about 45% of live video audiences are able to buy live, exclusive, on-demand videos if it suitably interests them.
Stream, Host, Analyse and Stream more
It’s not such a lot about picking the most cost effective or the foremost popular live video streaming platform, but the one that possesses the foremost attributes which will benefit your business. the foremost effective and convenient platforms are going to be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyse video content, while granting you total control over your content. With video streaming apps and online platforms competing to grab your attention – you’re certain an exciting time ahead!
Virtual reality may soon become the truth
Virtual Reality remains an unexplored territory. It’s more fun than business! With a reasonable headset that gives you a 360-degree access into a virtual 3d world – the year ahead promises to be exciting for marketers brave enough to use these technologies to create immersive and interactive customer interfaces. We pin our hope on great marketing strategies in 2018 designed around VR.
Holograms for Marketing? Yes, it’s happening
We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternate medium to the canvas. But it’s yet to be fully utilized as an efficient communication medium particularly thanks to the daunting technology at play here. Holographic videos however provide immense scope for multi-location tele-presence through realistic 3D images of speakers and products. Will 2018 provide us communication strategies woven around holographic images and videos? Let’s keep our fingers crossed!
Video mapping is changing the customer experience
A great tool for experiential marketing – the craze for video mapping promises an upward trend within the coming years. The technology is affordable and provides scope for enterprises to succeed in a bigger audience quite inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can get the proper message across quite impressively. It’s larger-than-life projections confirm people don’t miss out on your messaging.
Next level of personalization with videos
A great thanks to break open the inboxes and make a true impact is to customize videos for your audience. With Facebook leading the way, personalized videos are something your audience might expect you to deliver also. From recorded messages for your customers to explainer videos with specific services and even simpler ‘birthday wishes’ – confirm your communication strategies aren’t aimed toward a faceless crowd! because of machine learning, personalization and embedded searching are quite staple for your videos now.
Users / customer are getting content publishers
The onus of making videos is quickly shifting from producers to users. Videos are easier than ever to make because of rapidly progressing mobile technologies. Hence brands are turning to their audiences to share their products and services rather than crafting their own communication. With attention-spans dropping drastically user-generated content may be a good way to stay audiences involved in marketing campaigns. the main target is on building experiences and connections. From passive receiver of your messages, make your audience the active creators useful for your brand.
Video is on its thanks to ruling digital marketing
More consumers and clients are interacting with videos today than ever before. Video marketing may be a powerful strategy to market, brand and grow your business online.Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online traffic watch videos a day.