Where to Look for Exhibition Stand Design Inspiration

When it comes to exhibition stand design and build, many people look to the professionals to deliver, coming up with unique and engaging booths and stands that draw clients and get them interested in what they have to offer. With that said, your input is often required at the initial design stage, and it is therefore necessary to know exactly what you want – and what you do not want.

Although a company that specialises in exhibition stand design and build will be able to give you guidance on the entire process and you may find inspiration while looking through images from their portfolio, there are still some excellent ideas for learning a little more about the design that will probably work the best for you and your business.

One of the best places to look for inspiration is at your competitors’ stands, as these will give you an idea of what other people in the very same sector or industry are doing. This does not mean copying their ideas, but you will simply get a clearer idea of what can work, and how you can adapt certain winning concepts into your own design.

You can often find this information by attending exhibition fairs yourself and investigating the booths of other people in your industry, or you can go online and look for photos taken from previous exhibitions that your rivals attended. If you do attend the fairs yourself, this will provide you with even further information on how engaging these stands are.

After you have gathered this information, you will be able to reflect upon what worked and what did not, and also how you can make yourself stand out from the competition. If the stands of your competitors were very engaging, you will need to make sure that yours are too when it comes round to your turn to exhibit at an event.

The next place to look is outside of your industry, particularly at some of the award winning exhibition stands that companies have invested in. This information can often be found in trade fair publications or on the websites of award winning exhibition stand design and build companies. Often, you will be able to access details of successful features of the stands as well as photos of them.

Again, after gathering this information your next stage is to analyse it. Many stands will win awards because they are doing something particularly innovative or have integrated some cutting edge features in the design. It should remembered, however, that your stand is not supposed to be a work of art – instead it is about getting a high performing stand within your budget.

To ensure this you will need to consider what is engaging or exciting about these award wining stands and see how you can apply it to your own exhibition booths. Looking at more outlandish and daring designs can also fire up your creativity and help you think outside the box to come up with a truly unique and exciting design.

Lastly, make sure that you ask your custom exhibition stand design and build company for their own advice on what will work for you and your company. Although they will obviously offer their input throughout the design process, asking for upfront advice before the entire process starts can be extremely valuable.

You can even ask for the opinions of several companies before you settle on an exhibition design company to work with, as this can offer you an even wider perspective. Whatever you do, make sure that you take the time to see what has worked in the past and how you can integrate these successful elements into your own plans.

CEI Exhibitions is a world leader in the exhibition design and build industry, with over 15 years’ experience working with major international brands and companies. The strengths of CEI Exhibitions are encapsulated in the creative energy of its designers, the skill of its carpenters and the experience and dedication of its project managers and installation engineers. CEI Exhibitions provides clients with a complete exhibition stand solution, including initial consultation, project management, design and build, logistics, installation and dismantle and storage services. CEI Exhibitions is dedicated to providing an uncompromising quality of service to develop creative solutions that reinforce clients’ brands and communicate effectively with their audiences. To find out more, please visit: http://ceiexhibitions.co.uk/design.html.


By Edward