Since the increase of the digital age, consumers have begun to acknowledge the standard of data associated with different tailored brands.
For this reason, brands explore the means to deal with this need by identifying ways to convey their promotional messages through contemporary sorts of communication.
Combined thereupon , over the past few years, consumers have developed a habit of engaging in discussions compromise platforms to exchange opinions and knowledge with people .
Given this activity, new platforms are created, like blogs, that facilitate these discussions.
In conclusion, vlogging has become an important element of today’s brand communication plans and a drive shaping the new era of selling .
What is vlogging?
According to Wikipedia, a vlog may be a sort of blog that uses video as a way of communication. Vlog (“video blog”) uploads often incorporate an “embedded video or link” and therefore the content is enriched with engaging text and pictures . this sort of video has become quite common on the YouTube channel.
Vloggers along side their audience constantly diversify the teenager social media scene and their experience. Their rise is linked to the large number of loyal followers’ popular vloggers have, which even defies the impact of traditional media. There are many other benefits of vlogging.
Why vlogging has become a digital trend?
To get a broader idea of the role YouTube has gained in everyday consumer life, let’s run through a couple of key numbers.
About 1 billion people use YouTube, which is one in three people that use the web . Every day, users spend a complete of many hours watching videos and, consequently, generate many visits.
The main YouTube users are within the age bracket of “18-34 and 18-49” during a much higher percentage than those directed through television; 40% of them click thereon through their mobile phones.
Based on the 2015 trends, marketers have identified the necessity to bond with vloggers and begin cooperating with them to market their brands.
A new medium for the sector of selling and advertising has been identified through the practice and growth of vlogging. Vloggers, who mainly belong to the young age bracket , create videos during which they seem in their personal surroundings showing elements of a standard day in their life. Brands can’t only collaborate with vloggers for advertising, but also can create their own branded “vlogging channels.”.
Numerous companies and makes have started using vloggers and taking advantage of their huge exposure and many subscribers on YouTube.
This implies that brands recognize the facility of this new tool and therefore the incontrovertible fact that these young stars are transforming the way consumers interact and report online.
This is a reminder that YouTube as a channel isn’t the most reason for the creation of this trend, but the expansion of the utilization of mobile devices and therefore the incontrovertible fact that consumers need clear and honest data on the advantages of products and makes .
In conclusion, video is important for the communication of your brand which will allow your brand to be oriented to an outsized group of individuals . Start a vlog is straightforward and affordable.
You can start vlogging together with your phone without investing much money. All you would like may be a phone stand to record top quality videos.
Why should a brand engage in vlogging?
Before deciding to include a vlog into your brand communication strategy, the brand management team should know the explanations for considering this new platform.
Audience Reach & Content
Vlogger YouTube channels can provide a lift to succeed in an outsized audience that other platforms won’t are ready to serve.
In addition, in terms of content, it’s a chance for brands to supply information about the merchandise in any creative way they need along side the knowledge from the vlogger.
Vloggers are creating organic content that drives consumers to action. This new content marketing tool is useful to brands and corporations unleash the creativity of the owners of vlogs.
In addition, they permit them to speak with their audience within the way they’re wont to in order that brands get the foremost .