Why Workshops at Trade Fairs Help Boost Business

There are many different strategies circulating online and in trade magazines about how to make a real impression at trade fairs and events. These range from taking your pick of the best exhibition stand designers right through to offering the right kind of merchandise in order to engage customers and make a lasting impression on them.

Despite all of this advice being very relevant, one of the best ways to boost business at trade fairs is to offer workshops; here are a few key reasons why this is such an effective thing to do and how to get started deciding which kind of workshop to run.

The first major advantage of running a workshop is that it allows you to really attract customers to your stand. Many people who attend these kinds of events can be afraid to approach professionals at certain booths, even if they are offering something really interesting. This can be for a number of reasons, including concern that the company may be too ‘salesy’.

Everyone is aware that companies with exhibitions stands are there for the reason that they have something to promote, whereas most visitors will not want to feel like they are being sold to. Workshops can offer a reason for companies and customers to communicate with each other, without being too promotional or seeming to push sales.

This leads on to the next point, which is that a workshop is actually the ideal place to promote a product or a service and explain how it works. This is an excellent way to give customers a really hands-on experience which can really persuade them that they are looking at the right product or service for them.

Putting on a hands-on display or a presentation can really show your product or service in action, and invites attendees of the trade fair to watch rather than forcing a sales pitch on them. The workshop method can also be framed as something very educational, informative and fun, therefore giving many people the motivation to participate.

Another compelling reason to invest in workshops at your event is that they actually engage your audience in an authentic manner. In fact, attracting and engaging attendees at trade fairs is one of the most difficult things to do, and something that exhibition stand designers often try to combat through their intelligent and creative designs.

However, the best way to keep people engaged is to provide an involving task that will keep them interested. Often a workshop that gets people to participate will not only help them get familiar with the products and the services that you are offering, but will keep them entertained, which is the best thing that you can get out of the experience.

Of course, entertained visitors mean that more people will be interested in coming to your stand in order to see what you have to offer, and more of your sales representatives will be able to capitalise on the opportunity, either by offering products or services for special discount prices or by signing people up to a mailing list for more information.

These are just some of the main reasons that workshops are a fantastic idea for any company that is looking to engage its customers at its trade fairs. In fact, offering these sessions can mean that you are able to attract audiences, retain their interest and promote your products or services in a non-pushy manner.

In addition to choosing the right exhibition stand designers, showing up at the right trade fairs, promoting your attendance and offering great merchandise, offering workshops should be high on your list of priorities if you want to make the right impression that will boost your company in the eyes of attendees at any event.

CEI Exhibitions is a world leader in the exhibition design and build industry, with over 15 years’ experience working with major international brands and companies. The strengths of CEI Exhibitions are encapsulated in the creative energy of its designers, the skill of its carpenters and the experience and dedication of its project managers and installation engineers. CEI Exhibitions provides clients with a complete exhibition stand solution, including initial consultation, project management, design and build, logistics, installation and dismantle and storage services. CEI Exhibitions is dedicated to providing an uncompromising quality of service to develop creative solutions that reinforce clients’ brands and communicate effectively with their audiences. To find out more, please visit: http://www.ceiexhibitions.co.uk/



By Edward